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Chats Around the Copier with Brett Abson

In our first ever ‘Chats Around the Copier’ Brett Abson, Sales Director at ABS talks about how ABS has remained ahead of the game in an over-crowded photocopier/printer industry.

Halifax born and bred, former RAF policeman Brett joined ABS 24 years ago as a trainee in the telemarketing department. He moved up the ranks to become sales director. During his time he has seen some dramatic changes in the industry.

“I think back to when I joined and the only products available were desktop black and white photocopiers which were extremely slow and didn’t print or scan. Now, the technology has become much more sophisticated and we work closely with our technology partners Ricoh, HP and DEVELOP to make sure our customers print, copy and scanning technology needs are met”.

As sales director, Brett is also responsible for implementing ABS’ plans to double the number of  devices in the field and to facilitate ABS’ expansion into other sectors such as IT.

ABS are on track to meet these goals and he puts this down to the following key reasons:

  • ABS moving its head office and showroom from Bradford to Halifax in March 2015
  • The launch of the new ABS ‘A Better Way’ brand in February 2018
  • The continued growth of ABS’ charity arm, the ABS Foundation
  • The acquisition of an IT company in January 2018

“Moving to Elland strengthened the business and enabled us to focus on growing our profile locally in Kirklees and Calderdale. This was reinforced with the launch of the new, better ABS. We wanted to lose the ‘boring’ tag which is so often associated with our industry – through our new branding, we can portray our personality and vision in an energetic and engaging way.”

“The ABS Foundation also plays an integral part in how we market our services and really proves that we are so much more than making a quick buck. We can now also offer IT services to our own customers which means our customers benefit from a wide range of expertise.”

“All these have opened new doors for us and we’ve won a lot of new business, particularly since the beginning of April. The impact it has had on staff is staggering, there is a genuine buzz amongst the workforce!”

However, Brett feels none of this would be possible without good old fashioned hard-work and customer service. “We’re a relatively small company and competing with big manufacturers on price can be hard but we pride ourselves on offering a first-rate service, innovative products and great people to back it up.”

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